PRODUCT VISION
Uncover strategic direction for your product by aligning your vision with your value. We employ Design Thinking, User Research and Lean Startup methodologies to ensure we're pairing the right problem with the right solution and defining your product release roadmap.
Lottery and Gaming Distributor
As one of the world’s leading instant ticket printing firms – our client found themselves under pressure from generational gaps in their market due to the emerging digital landscape. With the help of our strategic digital transformation consultants, they initiated the digital transformation process by crafting a multi-year product development roadmap.
One of the initial Digital Transformation projects they chose to undertake was a frontline sales tool utilized by lottery customers and third-party sales representatives. This tool aimed to improve product placement in-store and streamline the product reordering process, and all of this was to be achieved during on-site visits with vendors. Through comprehensive requirements gathering and field interviews, our Digital Studio UX Research team completed a multi-user, end-to-end journey mapping and prototyping exercise that effectively validated the value proposition.
Services Used
Custom Scheduling Solution, Merchandise Placement, Real-time Reordering, Requirements Gathering, User-Centric Interviews, Journey Mapping, Agile Prototyping, Cross-Disciplinary Collaboration, Microservice Architecture, User-Centered Design
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CONNECT WITH OUR TEAM
KEVIN SIGMUNDSON
Senior Director
Digital Studio DT Practice
TRICIA YEREX
Senior Sales Director
Digital Transformation
